Idori Is Making Sustainability Second Nature Through Early Childhood Education


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Noah Sorin is transforming how children learn about sustainability through his startup, Idori.

The company produces educational children's books, eco-friendly plush toys, and learning materials.

Idori plans to donate 250 books to get Benjy the Tree Hopper into all 50 states and five different countries.

"Our goal is to make sustainability and nature-based education a cornerstone of early childhood," Noah says.

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